OUR MISSION & STORY

We built DueMetrix because creators deserve to get paid on time.

Content creators spend 40% of their time chasing brands for payment instead of creating. We are building the definitive operating system to end payment anxiety forever.

₹14.8+ Cr
Deal Revenue Tracked
Across 1,200+ creators
88% Faster
Overdue Recovery Speed
Via WhatsApp & smart follow-ups
99.4%
On-Time Settlement Rate
With automated Net-15/30 terms
4,500+
Brand Sponsors Cataloged
With payment turnaround data
THE UNTOLD CREATOR REALITY

Behind the glamorous views is a broken cash-flow pipeline.

In 2024, our founders spoke with over 200 Indian and global creators across YouTube, Instagram, and LinkedIn. Despite generating millions of impressions for consumer brands, nearly 85% reported experiencing severe payment delays stretching up to 90–120 days.

Creators were tracking high-stakes deals on messy WhatsApp chats and fragmented Apple Notes. Invoices were forgotten, follow-ups felt uncomfortable, and brand PR agencies repeatedly went dark.

DueMetrix was born to give creators the same institutional financial leverage that Fortune 500 agencies possess.

The DueMetrix Standard

  • Instant Deal Logging: Add new brand deals with platforms, deliverables, and payment terms in under 30 seconds.
  • Automated Milestone Tracking: Live production status from script draft to video go-live.
  • Professional WhatsApp Escalation: Polite, balanced, and firm legal reminder sequences ready at one click.
  • Compliant Commercial Invoices: Auto-generated professional PDF invoices with bank transfer & UTR reconciliation.
OUR PRODUCT PILLARS

Built for speed, clarity, and authority.

Everything in DueMetrix is engineered to save you hours of admin work and protect your revenue.

Zero Lost Invoices

Creators lose an average of 18% of their annual earnings to forgotten deliverables and delayed Net-60 brand invoices. DueMetrix makes every rupee visible from contract signing to bank deposit.

Awkward-Free Follow-ups

Never agonize over writing reminder emails again. Our 1-click WhatsApp and email recovery engine uses tested, polite, and firm negotiation templates that preserve your brand relationships.

Commercial-Grade Pipeline

Organize drafts, review cycles, live dates, and invoice settlement stages on a visual Kanban board built specifically for influencer campaign workflows.

Financial Sovereignty

We believe creators are independent modern media companies. We provide the enterprise-level financial guardrails needed to forecast income, manage taxes, and scale confidently.

OUR PRINCIPLES

How we build and operate.

01

Creator-Obsessed First

Every feature we ship solves a real panic point: from late brand marketing teams to disorganized talent agencies.

02

Radical Transparency

No hidden percentage fees on your earnings. Clean, straightforward pricing starting with our ₹0 Free Studio.

03

Bank-Grade Reliability

Your campaign contracts and revenue numbers are private. Built with 256-bit encryption and strict DPDP Act compliance.

04

Speed of Execution

From 1-click WhatsApp follow-ups to instant commercial PDF invoice generation in seconds.